Wednesday 12 June 2013

Get More Results with Survey Incentives

If you are looking to conduct a survey and want as many results as possible then it can be useful to have an incentive involved with taking your survey. If you want to ensure that you are reaching as many people as possible and encouraging them to take your survey then there are various techniques you can use.

If you are going to be undertaking a survey for a research project that you are working on then it is well worth considering using an incentive to encourage people to partake. Often people can be hard to encourage when it comes to getting involved unless there is some kind of reason to, such as a reward or incentive.

Survey Incentives
There are all kinds of survey incentives you can implement to get results from as many people and as wide a demographic as possible. An often used incentive is cash as it does tend to grab attention and encourage people to participate.

Other incentives include prizes such as sweepstakes or prize draws, though it is important to be aware that there are rules against running an illegal lottery, as applicable regulations must be adhered to. A good way of using incentives in this way is to offer a number of prizes rather than one grand prize, as more people feel they have a chance of winning and are therefore likely to participate.

Survey incentives can also include rewards such as free products or services. These must be considered before being offered as this can incur costs, though a good solution is electronic gift certificates for example.

Other incentives include information such as sharing the results of the survey where applicable as well as donations where those taking the survey have the opportunity to help those in need.